EFFECTIVE COMMUNICATION AS A TOOL FOR GOOD MANAGEMENT

EFFECTIVE COMMUNICATION AS A TOOL FOR GOOD MANAGEMENT

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The term communication means different things to different people. Some can expand its meaning to include the equipment used in the passing of information like telegram, telephone, television etc. Others can take it to mean the communication system in the organization such as grapevine compliant box, grievance procedure and the formal chain of command.

Communication function according to Koontz, O.Donnel and Weihrich can also be said to the means by which social inputs are fed into social system, behaviour modified, change effect information made productive and goals are achieved at the end.

The word “management” means getting things done through others. Any manager leader or organizer of any activity where there are more than one participant have to communicate his/her ideas to others to enable them achieve the organization’s objective.

People can communicate to each other through verbal and non-verbal means. In verbal communication it involves written communication comprising letters, reports, memo etc while non-verbal communication includes gestures, postures, artifacts, touching etc. There are several forms of language such as human

language, computer language etc but for research language will only be regard as words both written and spoken. Different tribes have different languages unicate from morning to night. If one cannot communicate, one cannot manage people in any sense of it, this means that man is a communicating animal. An organization needs to maintain contact with the world and this can only be done through communication. This means that it is the most important human survival skill.

1.1 Background To The Study

The personal and organizational objectives of an organization are impossible without communication and can only be partially achieve by chance if communication is ineffective. This problem of communication can be traced back to the creation. In the old testament of the Bible God change the individual languages of the builders of tower of Babel, as a result they failed to achieve the

objective because they could no longer communicate with each other. And the lord said, “behold they are one people and they have all one language and this

Is only the beginning of what they will do and nothing that the propose to do will now be impossible for them, come let us go down and there confuse their language, that they may not understood one another’s speech”. First bank regional Headquarters Enugu have been in the banking for about hundred years. This does not mean things have been going smoothly for the industry.

It is still face with some business problems and which implies that the sender of an idea should use the language that could be understood by receiver communication only take place when the receiver understood and decides the message given by the sender. Experts have shown that the percentage of time allocated to communication is very high ranging from 75% to 90% of our working hours. Five percent in writing ten percent in reading, thirty-five percent in talking while fifty-five percent is spent in listening. We can therefore point out that poor communication is one of the basis organization problems. Effective communication in an organization breads motivation and high morale on employee which increases productivity and profitability which are the major objective of any organization.

Communication is of great importance in dealing with the human factors throughout his stay in the organization starting from the recruitment stage to the retirement stage. It relates managerial function to both internal and external environment. In any organization every system must have the ability of interacting with its sub-system if they are to achieve their aims communication is the only solution to this because it provides information that guides the system towards organizational goal accomplishment.

Communication should be realized as an inseparable aspect of human existence because people ineffective communication cannot be excluded if this communication system is not looked into the organization is likely to face serious problem in future. A proper looks into this communication system is relevant to enable it face the modern challenges of technology and competitions on its way to growth and survival. This employees of the company come from different parts of the country which means that they have diverse language ethnics social and cultural backgrounds which have the ability of acting as barrier to effective communication.

However on how poor communication affects specific corporation like first bank

are rare to be found. The peculiar problems of this corporation have not been identified. This project attempts to review some of the general problems with special reference to how they affect first bank and suggest suitable strategies for improving the communication system in the firm.

1.2  PROBLEM ASSOCIATED WITH THE SUBJECT MATTER

Communication plays a variable role in the efficient management of organization. Most organization does not recognize this, thereby they tend to underrate the effect of effective communication in organizations. It is quite difficult to ascertain the causes of ineffective.

communication in organization. This research tends to find out whether ineffective communication in first bank is caused by the communication flow that is the down words (supervior to subordinate) up words (subordinate to superior) in the organization or whether it is caused semantic problem.

For communication to also play an important role, there will be a good decision making body and this write up then tends to relate to us how decisions are made and carried out between the manager and their subordinate.

1.3 Objectives Of The Study

This research aims at investigation some aspect of communication as they affect first bank regional headquarters Enugu.

Other purpose of the study includes:

1. To ascertain the communication system operative in this organization.

2. To Asses the relationship between the formal and informal communication linkages as obtained in the day to day running of the firm.

3. To determine and evaluate the various problems Militating against effective communication at different levels of the organization..

1.4 Research Questions

These are the research questions for this study:

1. How does effective communication assists an organization increase its sales volume?

2. To what extent does communication assists manufacturing organization to achieve its goals and objectives in dynamic business environment?

3. Does effective communications has significant effect on profit maximization of manufacturing company?

4. How does effective communication contributes to organization productivity?

5. To what extent does effective communication improves the manager-employee relation?

6. Does effective communication influences employees to perform better?

1.6 IMPORTANCE OF STUDING THE AREA

The research hopes that after this study management will see communication as a vital tools in the organization and also that ineffective communication can sold up an organization. Management will also see that communication has an important role to play on works products. This research believes that if the recommendations given in this project are acceptable there will be effective communication and productivity will be high..

1.7 Scope And Limitation Of The Study

The scope of this study focused on the impacts of effective communication on organizational performance in first bank regional headquarters Enugu.  This project also covered the concept of effective communication and its elements, conceptual framework on communication, theoretical framework of communication, communication efficiency, communication flow in the industry and benefits of sound communication.

This study could have included other aspects of communication but there was limited time available on the part of the researcher to carry out an extensive investigation and high cost of acquiring needed materials. Another constraint which served as limiting factor was the unwillingness of the executives in the organization to release their vital information without the approval of the management.

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